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brunette woman in white shirt smelling a white flower

8 Iconic Feminine Perfumes That Never Go Out of Style

• By Faye

Image by lookstudio Trends come and go, but some perfumes continue to earn a place on dressing tables year after year.  Whether they’ve been around for decades or have become modern classics, these fragrances have built loyal followings thanks to distinctive scent profiles and lasting appeal. From fresh florals to rich orientals, the perfumes on … Continued

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Black and white image of perfume bottles

Does Perfume Expire? How to Tell if Yours Has Gone Off

• By Faye

Image by Magnific Have you found an old bottle of perfume at the back of a drawer and wondering if it’s still safe to wear? This article can help you find out. Knowing what to look for can help you decide whether your favourite fragrance still deserves a place on your dressing table or whether … Continued

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woman wearing white tshirt smelling a bottle of perfume

What Makes a Perfume Strong? Understanding Fragrance Concentration

• By Faye

Image by KamranAydinov A strong perfume isn’t necessarily one with the highest fragrance concentration. In fact, two perfumes with similar concentrations can perform very differently once they’re on your skin. In this guide, we’ll explain what fragrance concentration means and how it affects scent performance, as well as the other factors that influence how strong … Continued

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smiling brunette woman laying on a white bed

How Long Should a Pillow Spray Last? What to Look for Before You Buy

• By Faye

Image by nensuria Are you spraying your pillow and ten minutes later the fragrance has already faded? It’s one of the biggest frustrations people have with pillow sprays and one of the main reasons shoppers question whether they are worth buying in the first place. Understanding what affects performance makes it much easier to spot the … Continued

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Are the Chemicals in Your Perfume Affecting Your Hormones?

• By Faye

Image by wayhomestudio The ingredients in cosmetics and personal care products are receiving more attention than ever before – and perfume is no exception. Searches for terms such as endocrine disruptors, phthalates and hormone-safe beauty products have grown significantly in recent years as consumers become more interested in what goes into the products they use … Continued

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Young black man holding a lilac hydrangea

Why More Men Are Wearing Floral Fragrances and It Makes Complete Sense

• By Faye

Image by Freepik For years, men’s fragrances all smelled the same. Think cedar, leather, tobacco and spices, presented as the masculine choice, while rose, jasmine and peony were pushed towards the women’s section. The thing is, men have been wearing floral notes for much longer than the marketing will have you know. More men are … Continued

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Man and woman with curly ginger hair and colourful clothes

The Rise of Unisex Fragrance | Why Gender-Neutral Perfume Is Here to Stay

• By Faye

Image by wayhomestudio For decades, perfume counters were filled with gender-specific fragrances. Fresh aquatics, woods and spices sat on one side under signs for men, while florals, fruits and sweeter scents occupied the shelves marked for women. Plenty of women wore woody fragrances long before brands called them unisex and men have been wearing vanilla, … Continued

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beautiful black woman asleep in a bed with white bedding and alarm clock

Do Pillow Sprays Actually Work? What the Science Says About Scent and Sleep

• By Faye

Image by stefamerpik Pillow sprays have always been a helpful and familiar part of many bedtime routines in hopes of a better night’s sleep. But do pillow sprays actually work? Or are they just another sleep trend with clever marketing behind them? Keep reading to find out. Do Pillow Sprays Actually Work for Sleep? Pillow … Continued

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green tea in a glass teapot

Why Green Tea Fragrances Are Perfect for Hot Weather

• By Faye

Image by Freepik Why Green Tea Fragrances Are Perfect for Hot Weather Image by Freepik Heavy, sweet and resinous scents are built for cooler weather. But green tea fragrances are almost the opposite of that. Thanks to their light, clean and low-projection notes, green tea perfumes are the ultimate summer scent. This article discusses green … Continued

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Three young girls with different colour skin and hair

Why Your Perfume Smells Different on You Than on Someone Else

• By Faye

Image by Freepik Have you ever smelled a perfume on a friend and loved it, bought the same bottle and then wondered why it smells completely different on your own skin? Don’t worry, it’s not in your head. The same perfume can smell like two entirely different scents on two different people and there are … Continued

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flat lay of citrus fruits and dried flowers

How to Layer Floral and Fruity Scents | A Practical Guide

• By Faye

Image by Freepik Layering fragrance is one of those things that sounds more complicated than it is.  Blending two or more scents that work together is how you end up with something that smells personal and unique, something that is just for you. Floral and fruity is one of the best places to start because … Continued

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profile of bride spraying perfume onto neck

Bridal Fragrance Guide | Summer Wedding Perfume Edition

• By Faye

Image by Freepic.diller Your wedding day is long one. You’re talking 10 to 12 hours, in the summer heat and your perfume needs to last for all of it.  Your wedding perfume also needs to work in summer, which rules out more than you’d think. This guide covers what to look for, which fragrance notes … Continued

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