If you’ve ever noticed your fragrance isn’t as vibrant as it used to be, you may be making some common mistakes that impact its freshness and longevity.
So, does perfume go off? Well, yes, it can. But by avoiding a few pitfalls, you can ensure your favourite scents smell just as good as the day you bought them. Here’s what you need to know about how to keep perfume fresh and make it last longer.
Does Perfume Go Off?
Perfume does go off eventually, but there are ways to tell before you spritz. If your perfume has developed an odd, sour smell, changed colour or feels oily, it may have expired. A fresh perfume typically has a clear, consistent colour and the same scent profile as when you bought it.
Check for changes in scent, colour and consistency to ensure your perfume is still fresh.
Here are some mistakes to avoid when storing perfume:
Should You Keep Perfume in the Box? Yes!
One of the simplest yet most effective tips for keeping your perfume fresh is storing it in its original box. Many people toss the box after purchase, but it actually serves a purpose. Perfume is sensitive to light and prolonged exposure can break down the fragrance oils, causing your scent to lose its potency over time.
Top Tip: Keep perfume in the box when not in use to protect it from light exposure, especially if it sits on a dresser or countertop near natural light.
Where Should Perfume Be Stored? A Cool, Dark Place is Ideal
Perfume doesn’t do well in warm or humid environments, as heat speeds up the breakdown of fragrance molecules. So, while the bathroom counter may seem like a convenient spot, the fluctuating temperatures and humidity levels can reduce your perfume’s lifespan. Instead, aim for a cool, dry place away from sunlight and moisture.
Top Tip: Store your perfume in a dresser drawer, closet or vanity that isn’t exposed to direct sunlight or temperature shifts. Consistent coolness is key to maximizing freshness.
Avoid Shaking Your Perfume Bottle
It might seem harmless, but shaking your perfume bottle can introduce air bubbles, causing the fragrance to oxidize faster. This can lead to quicker degradation of scent notes, making your perfume smell ‘off’ sooner than expected.
Top Tip: Handle your perfume gently and avoid shaking it to keep the fragrance oils intact.
Keep the Lid on When Not in Use
Exposure to air is another major factor in perfume deterioration. Leaving the cap off or not securing it tightly can allow air to enter the bottle, gradually breaking down the fragrance and making it lose its signature scent.
Top Tip: Always keep the lid on tight after each use to minimise air exposure and extend the perfume’s life.
Avoid Storing Perfume in the Fridge Unless Specified
While some recommend refrigerating perfume, it’s not ideal for all fragrances. The temperature and humidity inside a fridge can vary and may affect the scent, especially if your fridge has strong food odours. Only refrigerate perfume if the brand specifically suggests it, as certain natural fragrances may benefit from it. Learn more about storing perfume in the fridge here.
Top Tip: Stick with a cool, dark drawer unless your perfume’s manufacturer recommends otherwise.
Spritz Smartly: Direct Application Only
If you tend to spritz perfume into the air before walking through it, know that a lot of the scent is simply dissipating into the room, wasting precious fragrance and affecting longevity. Applying directly to your skin will help the fragrance last longer and develop fully.
Top Tip: Apply perfume directly to pulse points (like wrists, neck and behind the ears) to get the most out of each spritz without unnecessary waste.
How to Make Perfume Last Longer on Your Skin
For longer wear on your skin, apply an unscented moisturiser before spritzing perfume. Hydrated skin holds fragrance better, allowing your perfume to last longer throughout the day. Plus, avoid rubbing your wrists together after application, as this can break down the scent.
Top Tip: Moisturise first, apply perfume to pulse points and let it dry naturally for a scent that sticks around.
Avoid Exposure to Extreme Temperatures
Extreme hot or cold temperatures can alter the fragrance composition, causing it to smell differently or lose its appeal. If you’re storing perfume for an extended period, avoid areas near heat sources or drafty windows.
Top Tip: Keep your perfume away from radiators, windowsills and air vents for a more stable fragrance lifespan.
Learn more about keeping perfume fresher for longer with our expert tips!
The Perfume Freshness Formula
As mentioned earlier in the blog, perfume is sensitive to light, air, heat and handling, so keeping it fresh is all about smart storage and thoughtful application. Keep your perfume in its box, store it in a cool, dark spot and avoid common pitfalls like shaking the bottle or leaving the cap off. By following these simple tips, you can make your perfume last longer and enjoy its true scent for months (or even years) to come.